Monday, June 17, 2013

2013 Best Global Green Brands

2013 ranking of the 50 global brands with the most environmental appeal is just published. The ranking is produced by Interbrand and “powered by” Deloitte. The study measures the environmental perception of 100 global brands and compares it to those companies’ actual environmental performance.

Below table shows the top 10 green brands. The "gap" in the table is the difference between the companies’ perception and actual performance scores.

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