Sweden-based indie rock band Shout Out Louds wants fans to listen to their new single “Blue Ice” literally. 10 sets of the ice record DIY kit will be given to 10 lucky fans for them to make the ice record themselves.
The band worked with the ad agency TBWA Stockholm to conceptualize and materialize the ice record idea. According to the art director Alex Fredlund, the idea had been rejected by professors from several universities as impractical. TBWA then turned its office into a chemistry lab to experiment different techniques and liquid to form the record. The biggest challenge faced by the team was actually the air bubbles formed in the ice which would made the surface uneven and caused the turntable's needle jump. Finally, they solved the problem by using distilled water.